Of those still reeling over not being popular in high school, some turn to Internet popularity to compensate for not sitting at the lunch table they felt wrongly isolated from. While many tend to earn their Mike Jones-esque notoreity online the normal way, others take the easy way out and buy followers and likes. Somehow, this convinces them that finally they are somebody that people like. It might not be the cheapest option, but an investment in therapy is like riding in the HOV lane on the road to high self-esteem.