Brand Represented: Rice Krispies
Year Introduced: 1933

According to their almost 90-year old-uniforms, "Snap!" is the baker, "Pop!" leads a marching band, and "Crackle!" is the unemployed middle brother. Why did they have to play "Crackle!" like that?

This trio is internationally known and revered for bringing us the cereal that is the main ingredient for those marshmallow treats we were really after. Six decades ago, the brand tried to give their brother "Pow!" his fifteen minutes of fame, but he was yapping about nutritional value, and nobody was trying to hear that.