Year Of Birth: 1999
Year Of Demise: 2011
CEO: Joseph Deutsch
Founded By: Dexster Smith and Joel Bellenson
Digiscents was a company that developed the iSmell, a device that plugged into a computer’s USB port and, in theory, generated different scents. Based on the online content being accessed by a user, the iSmell would emit an appropriate odor. Since the Internet is primarily used to watch porn and play World of Warcraft, the idea of an odor shamefully reminding you of your loneliness failed miserably. The Oakland-based technology company laid off all 70 of its employees in '11.