"Vodkas coming from Europe tend to be full of flavor, have lovely aromas, and are texturally very different from American vodkas. At Belvedere, based in Poland, we distill from rye. Think of rye bread: dense, nutty, oily, heavy—that's essentially what you get when you distill a spirit from that grain.

"Vodka shouldn't be thought of as tasteless. A good vodka should be full of flavor, aroma, and have a soft mouth feel. All of that is a result of the quality of the ingredients you distill from. The spirit should retain some of the personality of the raw material."