10. Joe Namath for Beautymist Pantyhose

When: 1973
It takes a guy who’s super secure about his heterosexuality to appear in pantyhose on a national television commercial that isn’t for RuPaul’s Drag Race. In the 1970s, New York Jets superstar QB Joe Namath was that guy. Yet, regardless of his reputation as the infallible ladies’ man of his time, finding out that the attractively smooth and slender legs that the camera slow-panned across in the commercial were actually his would discombobulate the manhood of even the toughest of males.