15. Spider-Man

Long before Spider-Man was singing show tunes and breaking a leg nightly (in the literal sense) on the Broadway stage, he was flying high above Macy's paradegoers as early as 1987. In 2009, however, the soaring superhero received an image reboot of sorts. That November, a new 78-foot-long, 29-feet-high Spider-Man balloon made its debut. Now that's nothing to mess with.