Date: Nov. 23, 2011

Samsung and Apple have been in the middle of a legal patent war that's loomed over the past year, with both powerhouses saving their verbal sparring for the court. But after its Galaxy S II series garnered universal acclaim and topped several Best of 2011 lists, the Android manufacturer deemed it necessary to lick a few shots towards Apple direction, aiming at its obsessive and wannabe-artsy iPhone fan base. The advertisement makes the claim: "the next big thing is already here." Is it?