Max: "We became friends when we first started doing videos and did a few for him in 2008 when he was unsigned and trying to make a name for himself. One of them being this video, 'Simba': It was this one-cut we did in about 6 hours. People really responded to it, and back then we had no budget; this time we had some money so we wanted to take that idea and do it in a bigger, grander way. We got a crane, lots of extras, some really nice art direction, and it