It’s no secret that the grind to get discovered is real for all new artists in music. It’s time consuming, hard to get noticed, exhausting, but ultimately incredibly rewarding. Two months ago, Pigeons & Planes and Hornitos got creative and set out to celebrate artists who are bold and authentic by giving them a new way to showcase their talent and get spotlighted via the Take Your Shot program.
After 15 days of open submissions, executives from both teams reviewed endless hours of music from artists who were willing to bet on themselves. Submissions were whittled down to eight incredible rising artists including semi-finalists Willy P, Club Oro, Will Cherry, and Kwame Adu.
Then, the four Take Your Shot winners were announced. Hailing from Los Angeles, Queens, Harlem, and the Bay Area, allow us to introduce grouptherapy., Hadji Gaviota, Porsh Bet$, and GOVAN. All with the dream of sharing their music with the masses, these artists didn’t hesitate to take their shot, and we’re ready to shout them out. Learn more about each artist below.