B.o.B‘s “Magic” single is, as MTV Buzzworthy notes, a “feel-good” party of a track”. The video plays into that, showing Bobby and Rivers Cuomo performing at a house party and goofily dancing around with girls in a bedroom, but something about all the Adidas product placement throws me off.
I don’t have a huge issue with product placement – I mean shit, if Bob can make a few extra bucks by wearing Adidas shoes, then go for it, but this is overkill. The song was already featured in that corny commerical, and this video features a barrage of Adidas placements that has me thinking more about marketing than music.
