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Hannah Diamond, one of the voices (and faces) of PC Music, just released a video detailing some of her inspiration and process, and giving general insight into her life as an artist. Her description of her own work as “a hyperreal representation of my personality and my inspiration and my interests” almost reinforces PC Music’s whole mission, reiterating that it’s more than just a schtick. Diamond also talks about why the music of the millenium speaks to her so much (citing TLC’s Waterfalls video as an example), and how she gets lyrical inspiration from being “unlucky in love.”
It’s an interesting look behind the scenes of the British label—watch below, and look out for Hannah Diamond’s full length debut later this year.
