Jack White Shares An Interactive Three-In-One Video For "That Black Bat Licorice"

Jack White’s videos have always been a creative step ahead, but his new clip for “That Black Bat Licorice” may raise the bar. Instead of recording one video, he created three different visuals that the viewer can toggle back and forth between. One version is a live action version directed by White, the other an animated version directed by James Blagden, and the thrid a “headbang” version directed by Brad Holland. The different videos can be accessed by hitting the “B” button or “3” button while the clip is playing. It’s pretty incredible. Check it out above