SNOT goes full Twilight Zone in the new ominous visuals for his song “Life.”
“Life” finds the 22-year-old rapper reflecting on what existing means to him and raps about how money and success don’t bring him sustained happiness. The Omar Jones-directed video reflects the same sentiments, with doors appearing around SNOT, seemingly symbolizing the multiple different routes he could take in his life now. It’s clear he’s fighting demons, but in the end, it looks like he wins, with imagery of life surviving flashing in the video's final moments.
“Life” was a standout track on SNOT’s 2020 album, Beautiful Havoc, and the latest to receive visuals. The last song from the album to get a music video was his Denzel Curry-assisted track “Sangria.” When talking to Complex, SNOT cited Lil Wayne, Chief Keef, and Tyler, the Creator among some of the rappers that influenced him early on.
“Shit. I would watch a whole bunch of music videos when I was a kid. Lil Wayne, fucking Soulja Boy, Chief Keef,” he said. “Then there was Tyler, the Creator with Golf Wang, Loiter Squad, and everything. That shit was really cool. I’m like, ‘Damn.’ With Tyler, I ain’t even look at him as a rapper or a skateboarder. I was like, ‘Yo, this man’s a creator.’ That’s what I really wanted to do.”
He continued, “Then, later on, I got into the more underground shit. It all started with Yung Lean. I listened to him, and I’m like, ‘Damn, this is some crazy shit.’ Then I dug real deep into it. Back then, people would call shit like ‘vaporwave’ or ‘cloud rap’ rap or some shit. But I dug into it, like, ‘Yo, this man opened up some doors.’ Then I’m listening to [Xavier] Wulf and Bones. I remember thinking, ‘I ain’t never heard shit like this by artists who are just real emotional with their music.’ Their music is very different. Shit inspired me.”
Watch the new visuals for SNOT’s track “Life” up top.