Complex's

Blueprint

October 27, 2021

Lil Bibby’s Unconventional Path to Record Mogul

From pioneering Chicago’s drill movement to signing the late Juice WRLD and Kid Laroi, Lil Bibby has transitioned from rapper to top music exec with his imprint, Grade A Productions. Here, the rising mogul documents how he leveled up in the business world.

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Blueprint
There are more ways than ever to "make it" these days, and like snowflakes, no two journeys are identical. On "Blueprint," a diverse range of influential people reveal the lessons they learned on their paths to success—direct to camera with no filter. From the origin stories of Lyrical Lemonade founder Cole Bennett and TV mogul Mona Scott-Young to the career pivot of rapper-turned-exec Lil Bibby, learn how small victories can add up to big wins. Also featured in the series: unconventional advice from Twitch's most popular streamer Hasan Piker and words of wisdom from Netflix CMO Bozoma Saint John. These are their blueprints—it's up to you to create yours.
  • Seasons: 2