UPDATED 11/10, 8:40 a.m. ET: The cat’s out of the bag: Justin Bieber and Tim Hortons have announced they’re launching a selection of limited-edition Timbits called ‘Timbiebs.’
Original story below.
Justin Bieber, as you well know, is proudly Canadian. And like any good ole Canadian boy, he’s got Tim Hortons coffee coursing through his veins—to the point that he’s been heavily invested in the popular chain’s lids, going off about their revamped design on Instagram a couple years back.
Now, Biebs and Tims appear to be linking up for a collaboration of some sort. Today, the pop star posted a photo on Instagram with the caption “Working on something” and tagged Tim Hortons.
The photo shows Bieber’s tatted-up arm reaching for some jewelry with a cup of Tim Horton’s coffee clearly visible in the shot. The coffee chain commented on the post with the eyes emoji, further building hype.
A note in the pic reads “firstname.lastname@example.org.”
Complex Canada sent an email to the address and received this response:
If you’ve made it here by now, you deserve to know that something special is brewing between me and Tims in Canada and the US. More to come…
There’s speculation that Timmies could be prepping something similar to their collab with Shawn Mendes in 2019, when they printed the Canadian singer’s name on some special edition cups. But knowing how passionate Bieber is about the coffee, sky’s the limit.
It seems Tim Hortons has really been making a concerted effort to ingratiate itself with the youths lately. Earlier this fall, the chain dropped a double double-inspired apparel collection.