Here's How Much Kanye West's 'Donda' Events in Atlanta Reportedly Grossed

As expected, the extended performance art-laden rollout for West's long-teased 'Donda' album has meant massive grosses and streaming upticks.

west
Getty

Image via Getty/Paras Griffin/Universal Music Group

west

As fans await the unveiling of the third Donda listening event, previous entries of which have seen Kanye West taking a large-scale performance art approach to visually capturing his long-teased new album, some impressive stats are being shared.

While we already knew that West had broken Apple Music records with the accompanying livestream of the second Donda event in Atlanta earlier this month, not to mention the reported $7 million made from in-person merch sales, a new Billboard report from Dan Rys adds some additional details.

Per the report, both Donda events in Atlanta grossed between $1.5 million and $2.7 million each for West. That’s a Billboard-estimated range, as neither event reported sales to the Billboard Boxscore charts.

The report, available in full here, adds that U.S. streams of West’s catalog also rose 37 percent between July 19 and Aug. 9. This is said to have resulted in an additional $350,000 in income. Furthermore, it’s been reported that West currently has an agreement with Apple Music wherein the Donda events will be able to be streamed again following the album’s formal release.

Thursday night, West will again stage a Donda experience, this time in his hometown of Chicago. It’s widely assumed that West and his team have constructed a recreation of the artist’s childhood home inside Soldier Field. The general consensus among fans, notably, is that the album will indeed be arriving after the third (and final?) livestreamed event.

Earlier this week, Yeezy Tech and Kano launched sales for the Donda Stem Player. As the name of the interactive device makes clear, it allows for users to cycle through the stems of each song while muting and mixing them as they see fit.

Latest in Music