Navigating the music industry has never been easy for Digga D. Plagued by tabloid sensationalism and draconian rules placed on him by the police, he’s had to overcome more obstacles than most. Frustratingly, that continued this year with the recent cancellation of his show in Brixton, but he hasn’t let that slow him down as he drops off visuals for his latest single, “Stay Inside”.
Produced by F1ncha, it clocks in at just under two minutes, but he packs a lot into that short run time. It’s a prime example of Digga’s underrated talent for taking things a little bit deeper. There’s crud talk and he makes no bones about the realities of street life, but this isn’t bravado or swagger—it’s a genuine, cards-on-the-table track that says this life really isn’t a joke and that there’s no shame in staying inside and out of trouble.
Digga himself co-directs the visuals with Don Prod, matching the sombre tone of the track with some pretty stark imagery. We open with a shot of Digga arriving at a funeral, before switching to scenes that feel like a protest, late-night shots of the tower block and a particularly dramatic shot of Digga under an umbrella in the pouring rain.
A welcome reminder of an under-celebrated side of Digga D, hit play on the new video up top and be sure to add “Stay Inside” to your playlists.
