Diddy Working on App That Makes It Easier to Find Black-Owned Businesses

Diddy says the app is meant to create an "economic community."

March 19, 2018

As Diddy looks ahead a to a "re-imagining" of his Sean John clothing line, GQ has given him the honor of being on the latest Style Bible cover.

During the accompanying interview, Diddy—who was in full Love mode at the time—opened up about everything from Biggie's legacy to his recent conversations with Jay Z about putting money back into the community. When asked if there was anyone as exciting as Biggie in music today, after initially saying "no" and pausing, he answered, "Kendrick Lamar. But Kendrick's already made." Lamar, he added, "gives you that feeling." He also named Drake, SZA, Jay Z, Nas, Migos, Lil Baby, and Future as current favorites.

Asked to reveal what kept him inspired decades into his career, Diddy pointed to the importance of culture. "I want to be an authentic, unapologetic warrior for black culture and the culture of the street and how it moves," he said. "My thing is most importantly to change the narrative of the black race. I can't relate to anything that isn't about that." According to GQ, Diddy is working on an app that will allow users to easily find black-owned and black-friendly businesses in any given city or neighborhood. Diddy said the as-yet-untitled app will make an "economic community" possible. "It's about blacks gaining economic power," he said.

Diddy's recent conversations with Jay have centered on the idea of black excellence, which for them means putting money they earn back into their respective communities. "We're into psychological warfare," he said. "The difference is, we're not trying to hurt nobody."

During the interview, we also learn Diddy is running extremely late for an Ellen taping. DeGeneres ultimately made the last-minute decision to write that lateness into the episode, resulting in this segment during which he breaks down his penchant for cropping seemingly random people out of photos.