View this video on YouTube
Earlier this year, Jorja Smith got the ball rolling on her sophomore album, Falling Or Flying, with the track “Try Me”, a dramatic track that signalled the first in a round of material she promised would be much more independent (via her own FAMM label) and more in line with what she wanted to do.
Spritely club number “Little Things” followed, along with a Nia Archives remix, and now J Money has offered yet another dimension to the forthcoming LP with the indie-inspired “Go Go Go”.
Inspired by the indie bands she grew up loving, like The Kooks and Bombay Bicycle Club, Jorja describes the new single as “kind of an f-you song. Why do people have to kiss and tell, kind of vibe. I’m in my little alternative bag, but I’ve always kind of been in it. People might be like, ‘I didn’t expect this’, but I’m like: ‘Well, I would!’”
The track also comes with a new set of visuals. Like “Try Me”, it was also shot in France, but this time in Marseille, with director Amber Grace Johnson overseeing the action. Brightly coloured and theatrical, there’s no mistaking this new version of Jorja Smith is untethered and doing exactly what she likes.
Peep the visuals for “Go Go Go” above and be sure to add the song to your playlists.
