Love is chaotic, euphoric, and delicious. It’s also messy and, at times, just as sour as it is sweet. Cardi B and Offset have openly—by choice and sometimes not—shared nearly all aspects of that journey, and their next business move (which Cardi calls a “personal” one), just takes that docket a step further.

The rumors are true; on Super Bowl Sunday, the duo officially joined forces with Mcdonald’s to put their love on display in a 30-second ad that teases their upcoming Valentine’s Day meal for two. The timing of the launch commemorates and beckons back to the onset of their relationship, which began to sprout at the Super Bowl of 2017.

“Every single time that the Super Bowl comes around, I get a little bit emotional,” Cardi B reflects on a call. The two have a lot going on; they admit it isn’t always easy. “We do have projects to put out this year, and our careers [are] very important to us… and then balancing things out with our careers and our personal lives, you know what I’m saying? Our children and stuff. We just being grownups. It’s not easy being grownups.”

Six years into their marriage, with two children under five, Cardi B and Offset have established a solid foundation forged through fire. But as friends and business partners, they’re really and simply just having fun with it.

“I love working with my wife because we got a legacy to leave behind with our kids,” Offset says. “He’s really my best friend. We’re each other’s best friends,” Cardi B beams.

The ad features Cardi B and Offset, along with eight other couples, sharing details about their partner’s order and the importance of knowing it, acknowledging food as a love language. “There are enough ads that focus on just celebs in the Super Bowl,” says McDonald’s Chief Marketing Officer (CMO) Tariq Hassan.

The spot was shot right before the holidays, and it’s tied to several other moment-prolonging extensions including a Times Square kissing booth, merch, integrations on dating apps like Tinder, and more. Mcdonald’s has an extensive and nascent history of working closely with artists—particularly in rap. Hassan, who joined the company in 2021, is continuing that strike and has so far led collaborations with the likes of Cactus Plant Flea Market (a campaign Offset was also a part of), Mariah Carey, and Kid Cudi in his tenure.

“We’ve been spending a lot of time connecting in culture… and we’ve made that our real focus to make this brand one that connects with our fans. You can’t have that conversation and not think about the universality of how music plays into that connectivity with them from a cultural perspective,” he tells Complex. “We unlocked something with Travis Scott, BTS, and Saweetie, but at their hearts, those were [just] campaign. What we’ve done since then is we’ve unlocked a strategy [that] goes back to this idea of being [part of] an iconic culture.” He says the company’s pillar of authenticity and awareness of music’s impact led them here. “We’re in the 50-year celebration of rap, and I think that you’re seeing [its influence] not only in rap but even [in] what’s happening with an artist like Bad Bunny; the transcendence of culture and how it shows up in music.”

And, speaking of music, Cardi B and Offset are just as expectant as you are for Rihanna’s Super Bowl LVII Halftime Show. They tell us about that, why this partnership made sense to them, how they support and push one another to be better, what love means to them, and more below.