The path for Hipgnosis is clear. Keep buying, keep proving industry power, and keep investing. Though much of their staff is already located in the states, in the next 18 months or so Merck aims to focus his companies ambitions towards the American market. Mercuriadis began in the UK because the culture is bent towards music discovery, with BBC Radio 1 focusing entirely on new music. Here, discovery is done almost exclusively through streaming, in a very passive way. Mercuriadis wanted to capture the more fervorous, rapturous consumption of music across the pond before marketing his company in the United States. “Our agenda is to put the artist, the producer, and the songwriter at the forefront of everyone's cortex,” Merck says. “We want to use the leverage of our financial wherewithal and our great songs to change where the songwriter and the artist sit in the economic equation. That’s a very important part of what we're doing.”
Also Watch
COMING UP NEXT
Complex News
TDE’s MixedByAli Talks Kendrick’s New Sound and Plans for His Audio EngineEar Program
Complex News
YoungBoy NBA’s $540K Bond Could Set Him Free. Here’s a Timeline of His Legal Troubles.
Complex News
Everything We Know About Migos’ ‘Culture III’
Complex News
Solidarity in New York: “Unfortunately in This Country, Dead Lives Matter More”
Complex News
How to Get Waves: With Guapdad 4000 | Complex News
Complex News
A Day in the Life of Jaden Smith
Complex News
What Is NFT? Bobby Hundreds and ThankYouX on the Future of Cryptomedia
Complex News
Daniel Kaluuya on Chadwick Boseman Story, His Unimpressed Mom & Judas & the Black Messiah | 360 With Speedy Morman