It's a little past 10 in the morning when Lil Tjay walks into an unassuming photo studio in Williamsburg, Brooklyn for a Puma shoot. Sporting his signature “Lil Strictly Business Tjay” chain, the 18-year-old rapper arrives with a full entourage in tow. After meeting the crew and getting settled, he makes his way to the wardrobe section to check out the latest iteration of Puma’s RS-X, the RS-X Cubed, which doesn't hit retail until November 21. Although Tjay wouldn’t call himself a true sneakerhead, he’s not bashful about describing how he can cop any sneaker he wants, when he wants. Getting access to the RS-X Cubed before anyone else is just another example of his ability to snag exclusives. 

“I’m a casual sneaker person, I like to be calm drippy,” Tjay explains. “Basketball sneakers are for people who want to be comfortable. I rather be uncomfortable and just look nice." He laughs, before clarifying, "Not uncomfortable but you know what I mean... I love the [RS-X Cubed], it’s a cool sneaker. Puma got some drip."