The video, directed by Millicent Hailes, was shot in London and gives the frequent collaborators arguably their strongest visual to date. "It was really cool to shoot 'Nephew' in my hometown," Hailes said of the experience. "Having the city of London in the background was super great. Both Purpp and Pump are brilliant to work with." Hailes is also the creative force behind Young Thug and Lil Uzi Vert's recent "Up" video, as well as videos from Lil Yachty and Carnage.
Catch "Nephew" up top.
Last month, Pump gave fans a Harvard Dropout update: the new project will drop Aug. 17. Last October, Pump released his self-titled debut studio album via Warner Bros. and Tha Lights Global.
Purpp, meanwhile, dropped his Murda Beatz collab tape Bless Yo Trap back in August. A sequel to his debut tape Deadstar, which famously features a recreation of the GG Allin coffin photo, is expected later this year. Another project, tentatively Purpp vs. Hell, is due in December. "I always wanna get better, I always wanna make everything better," he told XXL in June during his 2018 Freshman Class interview. "I wanna make a stamp for myself . . . Like, establish, 'OK, Purpp started this, Purpp did this.'"