To promote his 2017 album Pretty Girls Like Trap Music, 2 Chainz pulled an epic marketing stunt by renting a house in Atlanta and painting it pink. The pink trap house at 1530 Howell Mill Road hosted the rapper’s listening party, as well as a number of other events for the community.
Now the Atlanta landmark is in the process of being destroyed. Matt Rohrig of Cartel Properties, the people who own the house, told local outlet AJC there are plans to tear down the establishment. The house has already been repainted back to white and looks like any other house in the neighborhood. “My plan eventually is to tear it down. I’m not leasing it out long term,” Rohrig said.
TMZ caught up with the rapper at LAX and asked about the demolition of his Pretty Girls monument. Unsurprisingly, he isn't thrilled. “I don’t think they would knock down the Statue of Liberty. We need to keep that up,” he said.
For 2 Chainz, the house represents more than his album. He reminded TMZ that he once used it to conduct free HIV tests. “We changed the connotation of trap house from something that was considered negative to something that was considered positive,” he said. “We held church services, we gave back to the community, we did art activities, we did AIDS testing, all of that.”
“Let’s try to save the pink trap house,” he added.