The members of Audio Push have been keeping busy since releasing their most recent album Last Lights Left by, among other things, writing raps for Dr. Phil stars. But now the California duo of Oktane and Price is back. A new album, Cloud 909, is dropping on Feb. 9. In advance of the record, A.P. is putting out a video for one of the project's highlights, "Pump Fake."
The appropriately basketball-themed clip, directed by Price himself and shot by New High Filmz and Joey Swahv, finds the group and some friends suiting up as the Goodvibe Globe Trotters, playing against the Denver Dreamteam. Price told Complex about his inspirations via email.
"We shot the video to 'Pump Fake' while on our recent Cloud 909 Tour," he said. "I came up with the treatment, we linked with kids in the city and got it done! We've always wanted to do a basketball inspired video like that since Trick Daddy's 'Take it to the House' and Master P's 'Make em Say Uhh' videos! Super Proud of this visual especially being directed and edited by us and Castro!"
The track is produced by VNSN and Price. Oktane broke down what the song is really about.
"'Pump Fake' is about people that talk a lot and don't do much," he said. "That's dead for 2018. This song is just about comin' at whatever it is you want, full force. No pump fakin, really shootin your shot."
You can watch the video for "Pump Fake" above, and you can pre-order Cloud 909 here.