Early Saturday morning Frank Ocean shared his new video for "Nikes" through Apple Music. The connection wasn't a surprise given Apple's involvement in the rollout for his Endless visual album which dropped Thursday evening, along with their expected partnership for Frank's proper follow-up to 2012's channel ORANGE. "Nikes" serves as the first taste of what's to come from that project, and though it's reportedly no longer titled Boy's Don't Cry, we'll take it all the same.

The "Nikes" video breathes life into the song with clips often matching up to Frank's lyrics. There's also cameos from a handful of recognizable faces; A$AP Rocky and Trina immediately pop out. Other notable moments: Frank sets himself on fire, a Chihuahua gets added to the mix, and a man dressed as the Devil turns up in an empty theater. It makes for a compelling experience that fans won't soon forget. We rounded up the best GIFs from the "Nikes" video which you can check out below.

Trina with the subtle slay.

R.I.P. Yams.

R.I.P. Pimp C.

R.I.P. Trayvon.

Money isn't everything; it's the only thing.

Staying away from this theater tbh.

The wink though.

TFW Frank keeps delaying his album.

Age ain't nothing but a number.

NSFW.

Nikes.