Rocky famously signed a $3 million deal with RCA Records in 2011 off the back of hits from his debut mixtape, Live.Love.A$AP. Here he spoke about the early, Tumblr-heavy days of the Mob with a misty-eyed nostalgia, without explicitly criticizing the last four years he's worked under a major label.
"You don't need a big label to get exposure, you just need the biggest platform in the world right now: the Internet. People like me with no experience, the Internet gives them a platform, a voice. We didn’t know the power of the Internet, and now, it's like the wild, wild West out there, like an open market. You can do whatever you want, but you've just gotta use the Internet properly."