ComplexCon returns to Long Beach Nov. 6 - 7 with hosts J. Balvin and Kristen Noel Crawley, performances by A$AP Rocky and Turnstile, and more shopping and drops.
Secure your spot while tickets last!
If one thing has developed over the past few months of this column's existence, it's a dissatisfaction with the relationship between hit records and radio, a creeping suspicion that the system—never exactly efficient—is less capable than ever of identifying hits and getting them in a position to take off until well after the public has already invested in them. Part of this is because we find new records from so many other sources these days. The latest example? Famous to Most's incredible “Whip,” a bubbling Vine phenomenon (just search “whipdance”) that catapults off the success of similar dance records like the Nae Nae.
For kids paying attention, we're all super late to the Whip Dance, as Usher's already performed it on live TV. But really, this song is just getting started. It helps that along with the viral dance, the song's manic, freewheeling energy congeals into a banging-ass record. This goes a lot harder than the Nae Nae, and almost reaches a midpoint between Southern dance records and the New York “Litefeet” style—at least, judging by Vines like these. Is Vine reshaping the music itself? The revolution might be televised, but it definitely won't be on the radio.