"First of all, fuck those guys. It is bullshit what they're doing. They're attacking the credibility of everybody else who's made it into a list before them. We recently took a stance on to let our position be known. We have some really cool tools with some really smart people working on how we deal with that reactively, and we're building in functionality to deal with that proactively. So yeah, it's really unfortunate byproduct of the popularity of getting into our charts. That's something I'm really passionate about." - New Beatport President Lloyd Starr to Billboard regarding automated "download farms" repeatedly purchasing an artist's song to drive it up the Beatport charts
Beatport's new head honcho Lloyd Starr is maintaining an offensive and proactive stance as Beatport's leader, now including a recent interview with Billboard. Aforementioned "colorful" language aside, Starr presents a fair, honest and balanced view of where EDM's leading purchasing and culture aggregation portal is headed insofar as addressing concerns regarding dance music's unbridled and perpetually adapting to digital future.
With an eye towards leveraging Beatport users into new company verticals, Starr pooh-pooed streaming video-only sites as not being in Beatport's future, as leveraging viewers is difficult. However, in response to angst-ridden remixers and bootleggers like trance giant Kaskade, Starr mentioned that the legend's situation was "unfortunate," but also brought up mixes.beatport.com, a newer Beatport platform that allows someone to purchase a track, while also gaining the license to "remix it with another song and put it up for sale or for streaming." While also acknowledging that Beatport's portal was not as large as Soundcloud, it's certainly a fresh solution to a now ever-present issue.
In final, regarding the now ubiquitous to modern electronic dance term "EDM," Starr stated, "...what is it really? Is it a genre, or is it a scene? It's certainly popular and we've had tons of philosophical debates about what it is and how should we represent it in our store."
