Perhaps the most surprising aspect of Beyoncé's BEYONCÉ—beyond its mere existence—was the presence of feminist writer Chimamanda Ngozi Adichie. Grafted onto the triumphant "***Flawless" is a sample of a TED talk that Adichie gave in London in April known as "we should all be feminists" in which she speaks about how social expectations of marriage differ for men and women.
For those familiar with Adichie, the sample was as exciting as it was unexpected. But the other group—those hearing Adichie's name and words for the first time—is likely much larger, and it is set of people that has used "***Flawless" as an entryway to her work. On Monday, The Atlantic noted that Adichie's new novel Americanah has shot up the Amazon charts in the wake of BEYONCÉ.
As The Atlantic notes, the book—which was languishing in the thousands on Amazon's main list at the beginnig of December—received a boost earlier this month when it was named as one of the New York Times 10 best books of 2013, but the Beyoncé album has helped push it up some 600 or so spots.
It's an impressive feat, considering that, as explained by The Atlantic, it becomes exponentially harder to move up Amazon's overall book as a work continues its rise. Americanah is currently at 212, and figures to keep moving its way up.