Sincerity goes a long way when promoting a product. So when Snoop Dogg hits the screen in the video above and declares, "Keep It Colt 45," you can tell he's tipped more than a few back.

The 60-second clip acts as a new campaign for Colt 45 spearheaded by the Long Beach rapper. In 2011 he signed on as brand ambassador for Blast, a trendy malt liquor from Pabst Brewing, so this is a natural progression for Snoop. This video also includes cameos from younger rap acts Snow Tha Product, Lil Debbie, YG and Skeme, who wears a Colt 45 hat to show his allegiance. 

Next time you're at a house party and someone offers you a Bud Light, tell them, "No thank you. I keep it Colt 45." Word to Snoop.

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