Macklemore:“It started out as kind of a joke. Just playing on the fact that everyone has their own little squad or their own little gang. You know, [their] fanbase. And then the next show that we did like the next day, there were kids in California that showed up in homemade shark T-shirts and the sharks had Irish bandanas on it over their mouths.
I met some dude in Switzerland actually. That had my face tattooed on his bicep. That was next level.
“We were like, ‘Damn, this is crazy.’ Immediately people gravitated towards it. That’s just really our fanbase and we have some of the most loyal and devoted fans in the world. The people that ride and see the show now five, six, seven, eight times. Have every single piece of merch. People that just really ride and believe in what we are doing. It’s really just a way to squad up and put a label on the music that we make and the people that are part of our family.
“I met some dude in Switzerland actually. That had my face tattooed on his bicep. That was next level. There’s a lot of tattoos. There’s a lot of lyrics. Those are probably the craziest. To get my face tattooed on your bicep is fucking nuts.”