Giving Away Music For Free

Alex: “Everyone pirates music anyways so it's better if everyone can get a high-quality version of it for free. These days it’s hard to even sell any albums so why alienate people who wouldn’t have checked out the music if they had to pay for it. When things are free people are obviously more inclined to check it out because there is nothing to lose, and it’s obviously been successful with rap and mixtapes—so why not try it with other kinds of music?”

Matt: “[The response to BBNG] been really crazy. We had 20,000 downloads the first day and 50,000 by the end of the week. Were all super proud of it because we did all the mixing, mastering, engineering, artwork, etc… by ourselves with a couple friends involved, which makes the high reception feel even better.”

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