Project: G-Unit Apparel
Collaborators: Marc Ecko, Reebok
Seriously, 50 Cent was busy in 2003. Not only did he launch his record label that year, but he also teamed up with fashion pioneer Marc Ecko to create the "G-Unit Clothing Company" brand of street wear. The brand was an instant success, and featured the $.50 price point, which meant, for example, a t-shirt might cost $20.50, just for that extra tie-in. Reebok also got in on the act in '03, releasing a "G-Unit Collection by Rbk," which included the extremely popular G6 sneaker.