Year: 2003

It's funny how money changes situations. Once embittered on-record foes ("I'm about a dollar, what the fuck is 50 Cent?"), 50 Cent and Jay-Z were united for this Reebok commercial by a common goal of selling shoes. The brand not only enlisted the two rappers for this Just Blaze-produced banger and its accompanying commercial, they blessed both with their own personal sneaker lines, S. Carter and G-Unit. Each become a major hit for a brief period of time before immediately trickling down to TJ Maxx bargain bins everywhere.