Roc Nation is definitely the gang now. The entertainment empire of Jay-Z is on a signing spree with the addition of Jay Electronica late last year, 10-year-old pop phenomenon Willow Smith and, of course, J. Cole. Not to mention Hov's obsession with signing UK acts: Rita Ora, Cher Lloyd, K. Koke.
Roc Nation's latest addition? Harley Viera-Newton. Born in London, but raised in Los Angeles, Harley Viera-Newton is a 22-year-old DJ/model who just graduated from New York University’s School of Individualized Study. She's built a following as one of NYC’s top DJ’s, spinning at hotspots such as Santos, Jane Hotel and East Village bar Lit. She currently serves as Dior Beauty’s house DJ and beauty ambassador. Get 'em, Harley!