As you’ve no doubt noticed, Twitter, despite having established the sort of name recognition that eludes most brands, is now known as X thanks to Elon Musk. In a tweet (are they still called that?) regarding the new name, Musk pointed to his fondness for the letter X.
In a more in-depth statement on the change, Linda Yaccarino—who was made CEO of Twitter in June—claimed that X will “go further” than Twitter when it comes to societal impact.
"It’s an exceptionally rare thing—in life or in business—that you get a second chance to make another big impression," Yaccarino said. "Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square."
Later, Yaccarino used the decidedly vomitous phrase of “unlimited interactivity.”
As of Sunday, the rebranded platform had revealed its interim logo. Additionally, slapping a dot-com after “X” now directs page visitors to the Twitter site.
While the X name has its origins in an online bank co-founded by Musk back in 1999, the bulk of the ensuing commentary has focused, perhaps expectedly, on the popular porn site XVideos.
For example, a sentence in a news article that might have previously read something along the lines of "Twitter videos show Florida man Florida manning" would now read "XVideos show Florida man Florida manning" instead. There are numerous, far funnier possibilities here sentence-wise, and the reader is implored to consider all variations.
"Thank you for sharing the lord, I mean porn on this fine Sunday!" wrote whoever's operating the official XVideos Twitter/X account when those pointing out the inadvertent XVideos promo started going viral.
Naturally, Complex has reached out to XVideos for additional comment on this matter. This story may be updated. In the meantime, see some people making XVideos-related jokes about Twitter's X-ification below.
Twitter, which I refuse to refer to as X at this juncture, recently faced perceived competition in the form of Mark Zuckerberg's Threads app. Within its first five days of availability, per Zuckerberg, Threads received 100 million signups.
