Snapchat Just Jumped Over Instagram in an All-Important Metric

Snapchat is now beating Instagram in time spent in the app, second only to Facebook.

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Image via Complex Original
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Fresh off stacking up nearly $2 billion in its latest rounding of funding, Snapchat now has hard proof of being a viable threat against Instagram. The DJ Khaled-boosted image messaging app has surpassed Instagram in the amount of time users spend on the app, Business Insiderreported. According to a handy chart from App Annie, Snapchat is now only bested by Instagram’s parent company, Facebook:

Snapchat is also beating Facebook's other major properties, WhatsApp and Messenger. Its latest coup follows the ongoing trend of younger users, specifically hella enlightened teens, claiming Snapchat as their "most important social network," according to analysis from Piper Jaffray. From fall of last year to this spring, the number of teens who claimed Snapchat as their personal fav jumped from 19 percent to 28 percent. Instagram, meanwhile, fell from 33 percent to 27 percent.

Not one to simply kick back and watch another company beat it at its own game, Facebook has clearly taken note of Snapchat's dominance. As reported by the Next Web Tuesday, Mark Zuckerberg's empire is currently testing a Snapchat-esque feature that allows users to create posts that only show up in News Feed and aren't permanently attached to the user's profile:

Facebook is letting users create posts that ONLY show up in News Feed and Search, but NOT on their profile timeline

— Matt Navarra (@MattNavarra) June 6, 2016

As Kylie Jenner's critically revered Snapchat short film has already proven, Snapchat has the future on lock.

Enjoy it while you still can.

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