Just when you think it’s all been done, some new genius contrives a way to stand out on social media. Today, that person is Luke Hackett, a seemingly innocuous young man who loves socializing with friends, drinking milk, and combining the two to create fire photos for the 'Gram. Hackett, a 17-year-old student in Perth, Australia, started gaining attention from blogs last week after someone stumbled upon his Instagram account.

Here he is with a couple friends and his best buddy of them all, vitamin D.


A photo posted by Luke Hackett (@lukehackett_) on Mar 3, 2016 at 6:30am PST

Enjoy your vodka. Luke chooses dairy.


A photo posted by Luke Hackett (@lukehackett_) on Jan 9, 2016 at 9:53am PST

He even rang in the New Year with a heavy dose of calcium.


A photo posted by Luke Hackett (@lukehackett_) on Dec 31, 2015 at 11:22am PST

We spoke with Hackett about milk and the origins of the account.

First off: where'd you get the inspiration for this account? Were you just at a party and thought, "You know, I should grab some milk and get a pic for the 'Gram"? 
We were just drinking milk after a night out. We were at a friend's house and couldn't find anything to eat, so we figured we would fill up on milk hahaha. I didn't even think about the Instagram until the next day when I looked at my phone and saw the pictures. After adding a few more milk pictures to my Instagram, I deleted everything else and decided to make it my theme.

What was it like for you when media outlets started discovering your account? How many followers have you gained since then?
For me, it's still the same. Just going to keep taking pictures with milk and hope they get funnier. I gained around 1,000 followers.

What do your friends think about this account?
They seem to be willing participants. A bunch of my friends think it's funny. I'm not sure why they join in, I guess they just like dairy.

Do they share your affinity for milk?
I like to think everyone does in some way, unless you are lactose intolerant. If you are lactose intolerant, then I am sorry for your loss.

You say you drink "other people's milk." Are they aware you're taking their milk? Is this milk robbery or sacrificial milk? 
Don't get me wrong, I am not a milk thief. Usually the milk is offered to me by someone at the party, and if it's not then I ask for it. I have too much respect for others' right to own milk to resort to theft.

What's your favorite thing about milk?
It is probably the funniest beverage to take pictures holding.

Do you ever venture into chocolate milk?
Chocolate milk, milkshakes, iced coffee. If milk is a primary ingredient, the chances are I'm cool with it. Not really a fan of soy milk, though, but at least it tries to be milk.


We can't all post like Jaden Smith or Kanye West, but we can all strive to be like Luke Hackett: normal people sharing our passion and unique vision with the world, one glass of milk at a time.