The Coronavirus Has Reportedly Had Negative Impact on Corona Beer's Popularity

With paranoia over the coronavirus at an all-time high, Corona Extra beer and its brand has reportedly suffered as a result.


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With paranoia over the coronavirus at an all-time high, Corona Extra beer and its brand has suffered somewhat as a result. In survey of 737 beer drinkers conducted by 5W Public Relations, four percent said they would stop drinking Corona, while 14 percent said they wouldn't order the beer at a public venue. 16 percent of those surveyed, however, expressed confusion over whether Corona is related to the virus which originated from Wuhan, China.

One of the figures in the survey has caused some confusion, however. CNN reported that 38 percent of Americans said they would not drink the beer as a result of the virus, but as Huffington Post reporter and editor Ariel Edwards-Levy pointed out on Twitter, the survey didn't reach such a conclusion. In fact, those 38 percent simply expressed no desire to buy the beer, likely because they enjoy other beers more.

The survey, it turns, out, does not say this!

What it says:
-38% of beer drinkers say they wouldn't buy Corona (for any reason at all, including, presumably...they prefer other beer)
-4% of people who usually drink Corona say they would stop

— Ariel Edwards-Levy (@aedwardslevy) February 28, 2020

It is worth stressing that there's still been an impact on Corona Extra popularity as the virus continues to spread. As YouGov found in a survey, public perception of the Corona brand has dwindled since the outbreak started. The beer obviously isn't responsible for hundreds of deaths and thousands of confirmed cases of COVID-19, but purchase intent among Americans has decreased regardless. In fact, it's the lowest it has been in two years.

Constellation Brands, the company that brews Corona Extra and other Corona-branded products, said in a statement that its customers "understand there is no link between the virus and our business." Spokesperson Stephanie McGuane said the brand will not change its advertising approach. "Sales of Corona remain very strong and we appreciate the continued support from our fans," she told CNN. "Our advertising with Corona is consistent with the campaign we have been running for the last 30 years and is based off strong consumer sentiment." 

Even if the results of the survey were misinterpreted, that didn't stop Twitter from believing 38 percent of Americans really are stupid enough to think Corona Extra is somehow related to the virus.

Alternative Headline:

38% of Americans are so fucking stupid they can't tell the difference between a communicable disease and a beer.

— Chris in Tacoma (@Chatham253) February 28, 2020

Crosscheck this 38% of Americans with Trump loyal 38% base, and if I'm a betting woman....

— Amy Siskind 🏳️‍🌈 (@Amy_Siskind) February 28, 2020

If 38% of Americans wouldn't buy Corona beer because of the coronavirus, imagine how many Americans are racist against Asian people because of the coronavirus too. Fear and ignorance often lead to violence, as history has painfully shown time and time again.

— Eugene Gu, MD (@eugenegu) February 28, 2020

So, I just read that 38% of Americans wouldn't buy Corona beer under any circumstances because of the #coronavirus

How the fuck are we even still alive? I am both amused and horrified by the stupidity.

— Michelle says Be cool, be kind (@RageMichelle) February 28, 2020

It’s less surprising that 38% of Americans said they won’t buy Corona beer because of the coronavirus when you remember that 30% of Republican voters once said they’d approve of bombing Agrabah, the fictional city in Aladdin.

— The Volatile Mermaid (@OhNoSheTwitnt) February 28, 2020

Can we talk about those 38% of Americans...

— Mario Lopez (@mariolopezviva) February 28, 2020

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