A legally blind man is suing Hooters because none of its restaurants offer braille gift cards, TMZ reports.
Macros Calcano recently filed the lawsuit not only for himself but on behalf of individuals with vision impairments across the country. He says he wants to buy a gift card but was discouraged because the famous chain does not offer them.
Calcano explained that adding the writing system for the blind is not difficult for companies like Hooters to implement and that being allowed to purchase the cards "would restore the dignity to blind persons.”
Hooters, however, doesn’t appear to be interested in satisfying Calcano’s request. The lawsuit said that Hooters told the man that the restaurant simply does not sell gift cards with braille. Domino’s Pizza doesn’t appear to sell them either, because Calcono filed a lawsuit against them as well.
Starbucks Coffee is the only major retail store to offer the cards; CVS, Target and Walgreens do not, however. If Calcano is successful, other companies may begin to offer braille gift cards.
If Hooters can jump into the cryptocurrency world, then it should definitely be able to offer braille on its gift cards. Chanticleer, a company that manages several fast-food restaurants and brands, announced plans for a blockchain-based rewards program last year.
"Eating a burger is now a way to mine for cryptocoins! Every meal enjoyed at any Chanticleer Holdings brand will accrue currency for the consumer that can be used for future meals or traded with other consumers," the company said in a press release. "It transforms traditional consumer rewards into something that the consumer can control."