Heinz's so-called Mayochup, first proposed for U.S. release via a tweeted poll back in April, officially hits shelves later this month.
As the name suggests rather uninventively, the condiment blends ketchup and mayonnaise together into one bottle for those who simply can't be bothered mixing the two themselves or whatever. In a press release Monday, Heinz's director of marketing Nicole Kulwicki cited the "unprecedented passion" surrounding the poll as crucial to the U.S. launch of the condiment supergroup. "We're excited to officially welcome Heinz Mayochup sauce to the Heinz family of products, including ketchup, mustard, BBQ sauce, and our most recent addition, Heinz mayonnaise," Kulwicki said.
Of course, the idea of blending mayonnaise and ketchup together is far from being some sort of discovery. As was widely pointed out when Heinz first hit Twitter with the poll earlier this year, the combo has long been popular all across Latin America, for example, with a multitude of variations on the formula.
Or, as better explained in this Medium post from @TheWokeRise:
[The sauce] is a staple of Latin American cooking, including the cuisines of Puerto Rico, Colombia Costa Rica, Venezuela, and Argentina. Names can vary, with Puerto Ricans commonly calling it "mayoketchup," and many South American nations referring to it as “salsa rosada” or “pink sauce.” In Argentina, it's referred to as "salsa golf."
Still, Heinz seems stoked on the new product. Below, peruse some tweets to see if that level of stokedness has extended to prospective consumers.