28. Shell

Year Company Founded: 1907

Year Logo Introduced: 1900

Logo Designer: Raymond Loewy (1971)

Company Founders: Royal Dutch Petroleum Company, "Shell" Transport & Tranding Company Ltd.

The logo for Shell has always, in fact, been a shell, becoming less realistic with each redesign. In 1900, the design was simply a black and white image of a shell, which lasted until 1948, when the red and yellow colors were added. The design hasn't strayed far from the original color logo, with the name of the company moving around and inside the logo as the years progress. The final logo omits the company name, but it's no longer necessary.

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