Whether you like it or not, social media has completely changed the fashion game. The online platforms have taken an industry that was once exclusive, and made it accessible to pretty much anyone with an Internet connection. So it’s not too surprising that brands, labels, and designers have utilized Instagram as a powerful marketing tool, as well as a vehicle for consumer feedback.

But how can companies and individuals take their Instagram game to another level? Eva Chen has the answers.

In a recent interview with Vogue, Instagram’s head of fashion partnerships drops some easy tips that will help brands get the full use out of the website. She touches on everything from engagement to timeliness to consistency to just having fun with it.

To read all of Chen’s suggestions, as well as her take on Instagram's effect on fashion, go to the Vogue website