SNAP! Canadian Models To Follow On Snapchat

The world of fashion has quickly become all about embracing the latest technology to stay current and relevant with younger (and dare we say, more tech savvy) generations. It wasn’t long ago that you couldn’t some most major brands on Instagram or Twitter but all that has changed in the last few years.  Some of the earliest adopters of social media in the fashion industry were the models. Most brands, and agencies, consider it essential for new models to have a great following if they want to land the big contracts. Now you can find every major model on Twitter and Instagram but the newest social media platform that everyone seems to be embracing is Snapchat.

The interesting thing about snaps (photos or videos taken with this app are called snaps) is that they have a strange twist on the concept exclusivity. Unlike other dominant social media platforms, Snapchat posts cannot be shared beyond the users’ ‘friends’, there is no space for comments, and nothing lasts more than 24 hours.  Snaps also have a sense of intimacy and immediacy due to the fact that they cannot be edited or altered. This is raw, unedited behind the scenes footage. It’s almost like you are there right with them.

Here is our run down on Canadian models to follow on Snapchat. Follow them for behind the scenes footage during runway shows, photo shoots or just chilling with their other model friends. So download Snapchat and start snapping away with our favourite Canadian models.