Stormzy, renowned for connecting with his fans in unique and genuine ways, joined Adidas and JD Sports to take lucky fans on a journey across London, visiting the MC's favourite sports and iconic landmarks across the city.
Hosted by Manny Norte, the journey began in South London and took fans from the Brixton Academy, over Tower Bridge, through Trafalgar Square, and stopping at Oxford Street's JD Sports to treat fans to their own pairs of the new Adidas EQT.
The surprises continued as fellow grime MC Chip and comedians Michael Dapaah and Mo the Comedian joined the festivities, ultimately culminating in an intimate surprise gig at the Postal Museum.
Speaking of the day he shared with fans, Stormzy said: "I love my fans and love my city, so I wanted to bring the two together. The EQT campaign is all about street style, so we shut down London's streets with some of my biggest supporters and closest friends. Big up Adidas and JD Sports for a crazy day."
The Adidas EQT Fall/Winter 2017 collection is available now at JD Sports.