The first time anyone saw the Nike Mag was in 1989, when they appeared in Back to the Future Part II. The film, for the most part, takes place in 2015, where there are auto-lacing and light-up sneakers. Michael J. Fox's character, Marty McFly, wears the sneakers to fit into modern times. The shoes were a far cry from his simple, leather Nike Bruins.
The shoes themselves were made possible with a bit of movie magic (they had an external battery), but it didn't stop sneakerheads, pop-culture junkies, and tech geeks from wanting a pair. But they'd have to wait.