Armin Van Buuren
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Recently, David Guetta's opened up about wanting to be the first artist to DJ in space. While he's looking at it as "history," does he really deserve
khrisdFrom DJ and nightlife culture to responsible consumption of alcohol, Heineken's new marketing campaign falls short of its proposed intent.
Corporate branding campaigns, no matter how intricate, are designed to sustain and increase the sale of products by aligning the corporate brand with a particular (sub)cultural symbol or icon. This partnership lends the corporate brand the authenticity and legitimacy it needs to gain our attention, admiration, and money- but more importantly, our loyalty.
DJALYKHANIn 2014, do you think the DJ/producer picture-taking game will be stepped up? We're noticing some weird trends. The weirdest by far is the "we're not
androidsEDM's on the rise, there's no doubt about that. And while some might say "it's already big," trust DAD when we tell you: it's only getting bigger. And
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