Fast Fashion is a constant topic of conversation these days, and while GCLO is on the other end of the spectrum, do you ever feel pressure to hop on trends?
I don’t think trends are such a bad thing. Fashion is typically a reflection of how a certain group of people may be feeling at a given point in time, and with streetwear typically being very community-based, I think it’s important for people to have a way to express themselves in current times through the stuff that you put out. So I don’t think it’s such a bad thing. It only becomes bad if you base your entire brand identity on that trend because once it goes, you’ll go with it. I think you should stick to what’s true to you but be aware of how people are feeling and adapt accordingly in a way that maintains your brand’s integrity but also caters to what your community wants.
As the brand continues to grow, how do you plan on maintaining the sense of community that’s at the heart of it?
I think the internet is moving so fast that it’s easy to forget moments that are solely online. You can remember a real-life event or experience for years, and more often than not, it’ll be documented online anyway. So the main focus now isn’t even really growing a wider community but doing more stuff for the existing one with more pop-ups, parties and just generally creating more shared experiences. It’s cool seeing new people join along the way, too, as we grow our community.
In the midst of the brand’s success, what helps you stay grounded and avoid “getting lost in the sauce”?
I think what keeps me grounded is knowing I haven’t even really started. There’s still a very, very long way to go. Like, I’ve only just done a pop-up and party for the first time a few weeks ago, and I only got an office to ship from this year. Before that, I was just doing it with my friends from my house as a side project. A good example is if a kid finishes nursery school, would you say they’ve had great success in life? Sure, they’ve done good for where they’re at, but there’s so much further for them to go, and I see it the same way. For three years, with no background in fashion or any outside help, it’s been cool but there’s a lot more that can be done and I think knowing that is what keeps everything grounded.
What does the future look like for GCLO?
Honestly? Just more stories, more clothes—expanding on both, and continuing to build.