Armani Exchange was created for the youth. The label was founded as an extension of Giorgio Armani’s Italian fashion house in 1991, designed for New York City’s bustling art, music, and cultural scenes. “Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset,” he explained. The collection debuted as a range of effortless, accessible basics, an ethos the brand still embraces.
Today the label’s offerings are dynamic — regardless of the person or the occasion, there is a fit. These are clothes that’ll be the centerpiece of any ensemble, regardless of which scene you’re a part of. Dressed up or down, the fashion house’s signature nonchalance shines through the collection. Through versatility, the brand showcases the inclusivity that it strives for: whoever you are, there are Armani Exchange pieces that you can look great in.
Tying to the line’s future-oriented ethos, Armani Exchange is also committed to prioritizing environmental sustainability. Organic cotton and recycled plastic are woven into fabrics across the line, lowering the amount of water used to produce the collection and diminishing the brand’s environmental footprint.
Mr. Armani’s vision in 1991 was to create a bridge between the cultures of Milan and New York, allowing the Armani Dream to be more accessible. Today it is even broader: whoever you are, and wherever you need to go, you can always lean on A|X to get you there looking stylish and feeling confident. Armani Exchange is about us, whoever you are. To learn more, head to their website.
Velvet Bomber Jacket, $140 /// J74 Ballon Fit All Over Logo Denim Jeans, $170 /// You. Me. Us. Laminated Puffer Jacket, $320 /// You. Me. Us. Organic Cotton Crew Neck Sweatshirt, $130 /// You. Me. Us. Organic Regular Fit T-Shirt, $65 /// You. Me. Us. Stretch Organic Cotton Joggers, $140 /// You. Me. Us. Organic Cotton Sweatshirt, $140 /// Organic Cotton Jogger Sweatpants, $130